Social media workshops ‘big hit’ at summit

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Participants at the CBCP Episcopal Commission on Social Communication's 1st National Media Convention, held from Aug. 11 to 13 at the Pope Pius XII Catholic Center (Photo: Antipolo Social Communications Ministry)

MANILA, Aug. 18, 2015 – In an obvious and conscious choice to be in step with the times, majority of the attendees of the recent CBCP Episcopal Commission on Social Communication’s 1st National Media Convention flocked to the social media workshop track, which was faciliated by Areopagus Communications.

The summit, which ran from Aug. 11 to 13 at the Pope Pius XII Catholic Center, featured the following social media tracks primarily facilitated by the same media organization behind one of the most extensive news coverages of the recent papal visit:

  • Aug. 11 – Building a Diocesan Social Media Organization, Part I (Msgr. Pepe Quitorio, Areopagus Communications)

– The Amazing World of Social Media (Paterno Esmaquel, Rappler)

  • Aug. 12 – Facebook, Twitter, Instagram and all things beautiful (Sky Ortigas and Lin Regino, Areopagus Communications)

– Strategies and tactics in propagating social media content (Raymond Bandril, Areopagus Communications)

– Creating content for social media by way of news stories, images and audiovisuals ( Nirva Delacruz and Sky Ortigas, Areopagus Communications)

– Building a Diocesan Social Media Organization, Part II (Msgr. Pepe Quitorio, Areopagus Communications)

Digital continent

Of the more than a hundred participants, majority of the participants participated in the social media track, including Fr. Jerico Habunal, social communications director of Parañaque who admits the Church needs to be ready for the digital continent of the internet.

“Talks were very interesting and very helpful in making me see the reality and vast potential of this medium in evangelization today,” he said in an exclusive CBCP News interview.

According to the priest, while the convention also presented how social communicators can work with other forms of media like radio, TV and print, he sees how dynamic social media has become.

Reaching out to netizens

“We need to intensify social media presence now. The different social media platforms are readily available for the Church to be relevant in the task of evangelization.” he explained.

For Sr. Teresita Espina, FSP, Cagayan de Oro social communications ministry coordinator and manager of Bag-ong Lamdag (New Light), the official publication of the Archdiocese of Cagayan de Oro, the workshops showed her the potential of using various social media platforms like Facebook, Twitter, and Instagram.

“We can translate the Gospel in various forms and languages and reach out to more netizens,” Espina said.

For a self-confessed social media newbie, the track was surprisingly easy to understand.

“The facilitators are intelligible and they go down to our level. I am a neophyte and the topics met my expectations. In fact, I will attend the next summit. I learned so many things,” she added. (CBCP News)

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