MANILA, September 26, 2014— Apparel company Bench should be “responsible” when it comes to marketing to Filipinos, especially the youth, a Catholic priest said
Fr. Conegundo Garganta executive secretary of the CBCP – Episcopal Commission on Youth said the brand can use “responsible promotion” of its products to foster the well being society instead of “offensive gimmicks”.
The clothing brand on Tuesday apologized after receiving flak about parts of “The Naked Truth” fashion show held at the Mall of Asia Arena last Saturday.
Garganta said the true and only test of Bench’s sincerity in its apology is to take all the concerns seriously.
“More than an apology, the company must show that they are responsible, not just [with] their products, but also on the way on how to promote them,” he said.
“They should be able to show in the long-term the responsible promotion of their products and values in the way that they are promoted,” Garganta said.
The priest said he personally believes that such “elaborate” and controversial stunts are not needed by the company anymore since it is already a popular brand in the country.
“It already has a name. There’s no more need for (controversial) gimmicks to entice patronage or following,” he said.
Over the weekend, Bench held its regular sexy fashion show, showcasing its underwear line modeled by scantily-clad celebrities and models. (CBCPNews)