Online missionaries told: PH ‘mobile-marketing-ready’

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Dancers present a creative number during the the Catholic Social Media Summit (CSMSv4.0) Sunday, Oct. 11, at the Sta. Rosa City Hall Auditorium, Sta. Rosa City, Laguna. (Photo: Dominic Barrios)

STA. ROSA City, Oct. 14, 2015 – More than 3oo “online missionaries of God” (OMG) had the chance to learn about the Philippines’ “mobile-readiness” and how this can help spread the Gospel, on the last day of the Catholic Social Media Summit (CSMSv4.0) Sunday, Oct. 11, at the Sta. Rosa City Hall Auditorium, Sta. Rosa City, Laguna.

Mobext Havas Media Group’s general manager, Raymon Cayabyab, one of several social media masters invited to share their expertise on the event, told CSMSv.4.0 delegates that the country is more prepared than others when it comes to mobile marketing given its penetration figures and field engagement.

‘Next big thing’

“Filipinos can compete in the global space in mobile technology. We challenge the youth to think of the next Uber, Snapchat, and Facebook. We’re sure that the next big thing will come from the Philippines,” he said.

Market studies show that over 40 million Filipinos use smart phones, knowing the device can be integrated into TV, print, ads, online and radio, among other platforms.

Cayabyab went on to boast that mobile marketing as a trend is and will continue to be a great innovation in today’s e-commerce world.

READ: Experts share crowdsourcing tips at CSMSv4.0 

Accessibility, convenience

“Consumers nowadays want everything in an instant, and this platform will continue to reach millions of companies in order for them to meet the increasing demand of the consumers for accessibility and convenience,” he explained.

“We live in a hyper-connected world from baby boomers and millennials,” he added.

Moreover, Cayabyab exhorted CSMSv.4. delegates to come out with fresh ideas which will create a mobile application just like what Uber and Krispy Kreme did.

According to him, anyone who has the interest can use this platform like investing in mobile ads, mobilizing, and establishing multimedia presence, and creating apps with sticky functionalities.


Organized by YouthPinoy (YP), in tandem with the Diocese of San Pablo and Areopagus Communications, CSMS is an annual gathering of current and aspiring online evangelists from different schools, youth organizations, and arch/dioceses of the Philippines, who want to win more souls for Christ through the intelligent and responsible use of social media.

CSMSv.4.0, its fourth and latest successful installment, adopted the theme “Plugged-in,” drawing inspiration from Pope Francis’ homily at the Manila Cathedral on “networks of solidarity” as well as St. Paul’s message in Romans 15:16 “that all may be one voice in glorifying God.” (Kevin Emmanuel Macandile / San Pablo Youth Commission with reports from Raymond A. Sebastián / CBCP News)

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