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Experts share crowdsourcing tips at CSMSv4.0

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Stacy de Jesus, Rupert Ambil of Rappler, and Jose Emmanuel Cellan of Google answer questions after their sessions at the 4th Catholic Social Media Summit (CSMSv4.0) held at the Sta. Rosa City Hall Auditorium, Sta. Rosa City, Laguna, Oct. 10, 2015. (Photo: Dominic Barrios)

STA. ROSA City, Laguna, Oct. 13, 2015 – Three social media gurus shared some helpful tips on how “online missionaries of God” (OMGs) can get the most out of “crowdsourcing” for the sake of evangelization during the first day of the 4th Catholic Social Media Summit (CSMSv4.0) held Saturday, Oct. 10, at the Sta. Rosa City Hall Auditorium, Sta. Rosa City, Laguna.

“We must not forget that there’s always a purpose in everything that we do. Make sure that we are working towards a common cause,” said  Stacy de Jesus, Rappler’s social media head, in her talk “Content Creation to Curation,” she said.

She went on to disagree with those who believe social media cannot be used for a noble cause and for reaching a common goal.

“We must not forget that there’s always a purpose in everything that we do. Make sure that we are working towards a common cause”, she said.

READ: Catholic communicators ‘plug in as one’ at CSMSv4.0 

‘Game-changing’

According to de Jesus, a simple post, a retweet, or a shared video could be a “game changer” in promoting a better cause.

She noted that “hashtagging” one’s messages during emergency situation to express either concern or support has the power to save lives.

“Social media is the new go-to-for-help platform”, de Jesus added.

For his part, Rupert Ambil, II, executive director of Rappler’s civic engagement and citizen journalism arm, MovePH encouraged CSMSv4.0 delegates take every opportunity to become “information advocates.”

“It is your responsibility to provide information to people who need it the most. It is your responsibility to share and teach as well,” he explained in his talk “Social Media Role in Disaster Communications.”

‘Moments that matter’

Meanwhile, Google’s country lead Jose Emmanuel Cellan zoomed in on what is called “micro-moments,”or moments that matter.

Micro-moments happen when people reflexively turn to a device – usually a smartphone – to act on a need to learn something, do something, discover something, watch something or buy something.

Citing a research, Cellan pointed out that people look at their smartphones at least 50 times a day on average in order to check everything from messages to notifications, to alerts, and internet searches.

In transitioning to a micro-moment world, Cellan said that users should “be there, be useful, be quick and then connect the dots”.

Lastly, he also gave pointers on how to maximize and utilize the popular video streaming platform YouTube.

While it is granted that a video should be as interesting as possible, he stressed it should above all hook its viewers during its first five seconds.

“It is not always about having a good video, but you should make people come back”, Cellan added. (Kevin Emmanuel Macandile / San Pablo Youth Commission with reports from Raymond A. Sebastián / CBCP News)


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